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Writer's pictureDebbie Bullivant

Leadership Coaching & Observations Over the Years: Lessons for South African Entrepreneurs

In my years as a Professional Accountant in public practice, I've witnessed a recurring theme among many businesses in South Africa—blaming external factors for internal challenges. Whether it's the economy, competition, or even the government, it's easy to point fingers when things don't go as planned. However, this mindset can be a significant barrier to success. What I observed as an accountant was the immense potential for growth and transformation if businesses could shift their perspective and take ownership of their challenges. This realization is why I now choose to coach entrepreneurs and senior business management, guiding them to adopt a proactive leadership approach that can transform their business. Let's dive into the common pitfalls and explore how a shift in leadership approach can make all the difference. 

 

The Delusion of Clarity and Leadership 🚫 

Many entrepreneurs start with grand visions and goals, yet they lack the clarity and leadership needed to turn these dreams into reality. It's like setting out on a road trip without a map or GPS—you're excited about the destination, but without direction, you end up lost. 

 One of the most common mistakes I've observed is the tendency to micromanage. Leaders get so caught up in the minor details that they lose sight of the bigger picture. They fail to trust their employees to take the lead in their areas of expertise, which not only stifles innovation but also drains the leader's energy and focus. 

 

The Power of Flexibility and Values 🌱 

A successful business is one that adapts to the ever-changing environment and the needs of its customers. However, flexibility should never come at the cost of your core values. Your values are the bedrock of your business—they guide decisions, inspire your team, and build trust with your customers. 

 But flexibility and values aren't mutually exclusive. The key is to be open to change while staying true to your mission. This balance enables you to navigate challenges with confidence and make decisions that align with both your short-term needs and long-term vision. 

 

The Importance of External Expertise 🛠️ 

Another critical observation is the reluctance to engage with external specialists. Whether it's inefficient workflow, tax strategy, or cash flow management, many entrepreneurs feel they need to do it all. But the truth is, bringing in experts can provide fresh perspectives and specialised knowledge that can propel your business forward. 

 Consider it like building a house. You wouldn't attempt to lay the bricks, install the plumbing, and wire the electricity yourself—unless, of course, you're a master builder! Instead, you bring in experts to ensure that each aspect of the house is built to last. The same principle applies to your business. 

 

A Success Story: Transforming Beliefs, Transforming a Business 🌟 

Let me share a success story that highlights the impact of changing beliefs. A client was referred to me when his previous accountant retired. This client believed that the key to business success was to always show a loss, ensuring no income tax was payable. In his mind, all taxes were bad. 

When I asked if he had a fear of paying taxes, he candidly admitted, "Yes." This was the breakthrough moment. I reframed the conversation and asked, "Would you prefer to have at least 72% of every Rand your company earns in the bank, even if it means paying 28% in taxes?" His response was, "Now that you put it that way, I should be making a profit!" 

 From that pivotal conversation, we worked together to shift his focus from avoiding taxes to generating profit. Over time, we moved his business from the brink of bankruptcy to a thriving enterprise that he could eventually sell. The key was not just changing his tax strategy, but changing his mindset. 

 

Final Thoughts: Leading with Purpose and Vision 🌠 

Leadership is not about controlling every detail; it's about setting a clear direction and empowering your team to follow it. It's about being flexible to change, yet unwavering in your values. And it's about knowing when to seek external help to bring your vision to life. 

 Remember, business success is not just about avoiding pitfalls—it's about turning those challenges into opportunities for growth. As you continue your entrepreneurial journey, embrace leadership coaching as a tool to refine your vision, clarify your goals, and inspire your team. And most importantly, always lead with purpose. 

 

Let’s build businesses that not only survive but thrive! 🚀 

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